"Alliance of Telecom, OTT’s and Technology – Gateway of Connected Opportunities"
Telcos have transcended the journey from pure voice companies, to voice and data companies, what are now called the connectivity ++ companies. They are, after all, not only providers of their own digital products and services but also enablers for other sectors, providing the essential connectivity infrastructure for functioning and growing in the digital economy.
Digital is all about data, but its full value can only be delivered when adequate IT and technology form the infrastructure that seamlessly connects that data and enables its exchange—anytime and anywhere. Thus, telcos are developing new infrastructure to help collaborate in the new ecosystem to move up the business value chain and explore new markets and revenue streams.
Riding on this digital revolution now more than ever before, the emergence of the OTT players across sectors in the form of newer business models.
However, the future lies in delivering customer experience and ability to scale. Yet again we find telecoms partnering with OTT players to build their platforms thus allowing them to make their goods and services reach far and wide. Indian OTT market is set to grow at a 21.8% CAGR to reach $1.7bn by 2023, making it the eighth largest OTT market.
Thus, integrated synergies of the three players namely 'Telecom, Technology and OTT' is now set to deliver bespoke industry operating models driving higher benchmarks of business value before us.